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theRESEARCHbroker
New Zealand Market Research Company Specialists

We are the only Market Research Broker in the world, offering FREE, independent advice to people needing to conduct Market Research.

We can help you write a market research brief and then select an appropriate market research company to undertake your research project. You do not pay us directly for this service; the successful market research company pays us a brokerage out of the total cost of the project.1

There are over 150 Companies in New Zealand that undertake research and many other international market research companies.

We can help you define your research needs by writing a research brief for you and then putting you in touch with a research company who is best suited for your specific project, based on our knowledge of the market. Alternatively we can organise a tender with 2-3 companies from a shortlist we suggest (and we are happy to include your incumbent research company).

theRESEARCHbroker specialises in finding out the differences between market research companies both in New Zealand and internationally. We do this so we can put you in touch with the companies who are appropriate for your particular market research project. Differences in market research companies can include:

  • Who has particular expertise in a specific sector?
  • Which company is best to get market size and market trend data for a certain industry?
  • Who is the best company to conduct research on your website to make sure it meets your customer needs?
  • Who provides inexpensive focus groups (or inexpensive telephone surveys)?
  • Who has the most experience in on-line research surveys?
  • Who is best to manage a multi-country research project?
  • Who should you invite to tender for your research needs for the next three years?
  • Who can complete your research in a week?

People tend to use our service for one of two reasons:

  1. They want a company that will really deliver on their research objectives but they also want to get the real "insights" and "strategic advice". We are positioned to help with this as we talk with the companies and many of their clients. We hear the good and the not so good.
  2. They want the best quality research for the price they can afford. We don't base our service on getting the lowest price as the experience of the person conducting your research is also critically important. However often we are asked to find a company with good experience and lower prices and we can help with situations like that.

 

This is what we will do for you:

  • We help you write a comprehensive research brief
  • We suggest a short list of companies suited for your project, but also trying to get companies who may approach your research problems from different perspectives.
  • We manage the tender process for you

 

Call us now to discuss your research needs. The Research Broker - 0800 333043. Outside of NZ 0064 21 336837

1 Some companies add an additional charge for you to use our service and some pay our fee from their profit. We ask them to clearly identify the amount that they will pay us if they are successful. This way our process and payment is transparent. We have worked with many of the large research companies and equally many of the medium and smaller ones. We are constantly building up information about the different companies so that we can find a company ideally suited to meet your needs. The needs tend to be either around finding a company with expertise in a niche area, finding a company that can turn around a job quickly or finding a company that is very cost effective. We can help in all these areas.

 

"We needed some very specific and complex research to be conducted through several hospital wards. The company that Denver Consulting introduced us to was a company we would have never approached but their lead researcher was an ex nurse who understood very well the complexities of the wards we were interested in. Because of her understanding this saved us a lot of time and energy in getting the Market Research company up to speed with the project and added extra value when it came to discussing the results."

Carla J Godward
Marketing Manager
Medical Division
3M NZ Ltd

 

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